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To celebrate the launch of a captivating new book Pokécology: An Illustrated Guide to Pokémon Ecology, a unique partnership has been formed. Pokémon's creators and the Natural History Museum will launch a pop-up shop featuring exclusive merchandise. Fans can look forward to offerings including plush toys, art prints, and writing supplies all drawing from the museum's theme. For collectors, however, is a limited-edition Pikachu card, offered as a free bonus at the pop-up. The store is scheduled from on-site at the museum to online between late January and mid-April.

The Book That Inspires the Partnership

Pokécology: An Illustrated Guide to Pokémon Ecology represents a highly anticipated tome packed with stunning illustrations that show creatures in their natural habitats. The concept like what an in-world scientist might publish once trainers submit their data, alternatively what Charles Darwin could have sketched had the famous islands were populated by flying-types instead of birds. A key appeal stems from the book's scholarly treatment, treating Pokémon as worthy of scientific inquiry. Writer Yoshinari Yonehara together with artist Chihiro Kinoshita each possess doctorate degrees in ecology and behavioral science.

What Makes This Promo Card Stand Out

It is common for The Pokémon Company special edition cards for big events or crossover partnerships. Many of these collector items often feature the famous electric rodent who serves as the series face. What distinguishes this new promotion apart however, is the distinctly bigger size. While exact measurements were not immediately shared, availability will certainly be highly restricted, and customers able to get just one card per purchase.

Limiting Speculator Interest

According to an official statement, some of the merchandise will also be sold outside the museum walls. However, broader availability is slated for specific stores within the UK. Importantly, collectors cannot purchase this promo through the online Pokémon Center. Although speculator demand is a given, it appears they will have trouble stockpiling large numbers on this occasion. If you're feeling left out, consider an alternative like Pokémon Fossil exhibit coming to the Windy City in the coming months.

"Every penny from purchases from the museum store and its online store, which covers these items, go toward the Natural History Museum’s non-profit work. This includes the research of 400 scientists who are scientific inquiry and finding solutions to the global ecological crisis," the statement notes.